Though, actually, contributing to the reduction of the industries which contribute to global environmental collapse in many cases means less expense on the services these industries provide. It is one thing to be a Hi-Tech theoretician and be excited about the possibilities of emerging technologies like super crystals or nano-microchips. It is another thing entirely to be an insatiable consumer who understands next to nothing about the technologies, but who eagerly acquires all and any of them, as long as they are the latest word in fashionable hardware. All those people who buy the latest generations of cell phones so that they can listen to music without ear phones while walking in a noisy street or riding a noisy bus are about as interested in technology as they are interested in music.
Car owners tend to follow the same pattern. To many of them, a car is a luxury item, while to others it a symbol of status, an achievement to display. There are approximately 25% of car owners worldwide who own their vehicle not out of necessity, but because “everybody has one.” Some own cars even though it is not sensible or convenient to do so. Yet these same people will do anything, even work multiple jobs so they can show that they own a car, whether used or new, or Infiniti G37 or Mercedes XL. Why? So they can drive around the corner (instead of walk) to the hottest club.
This phenomenon can also be applied to auto related services, like auto shipping. This is an industry that began by satisfying a genuine need. They are constantly working to enhance their services, and with this, their marketing strategies. They soon became much more than a sensible service providing industry, and are now something of a status symbol. When this symbol becomes standardized sufficiently, not just the major names in the industry, but even the small fry benefit from rampant consumerism.
There have been steps taken to reduce the ill effects these mammoth carriers have on the environment, but their number is increasing as shipping grows in both potential and popularity. Innovative technologies are being created to improve auto shipping, but there is no current technology that can turn back the damage done to the sea and air by one lone ro-ro ferry performing only one job.
It may seem that environmental problems are not as yet apparent enough in the world for individual consumers to worry about. But the opposite is true. Heedless consumerism distracts from actual events only slightly outside the field of auto shipping by sea and land. Invasive species introduced by large cargo ships are estimated to cost the U.S. dozens of billions of dollars per year. Ballast water spreads bacteria, cholera of various strains, toxic algae, and voracious pests like the the Zebra Mussel. A single load of ballast water from a freight carrier can spread within a matter of years enough pests to destroy fishery, agriculture, tourism and recreational industries.
Successful marketing is just as much responsible for the bright future of the shipping industry as the need for its services. Because business is currently good for the industry, governments are sure to impose technical and performance restrictions, surcharges for roads, vehicle models, and related services.
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